Building Links for SEO

Gareth Ellis

By Gareth Ellis

Backlinks tell Search Engines that your Teemill store is trusted and relevant. Build quality backlinks and you will be rewarded with traffic, and profit, by search engines.

The world has changed so much that the top spot on Google might just be worth more than the best storefront on Oxford Street. Best of all, this prime high traffic space is available to anybody, anywhere, with the right content, skill and appettite for working hard at Search Engine Optimisation. In short, you can go from zero to masses of traffic (and with a Teemill print on demand shop, that means profit) without having to spend anything but a little quality time. A big part of that journey will be building backlinks.

Backlinks are simple links that link from other websites to your website. This is an example link.

They are called backlinks because they link back to you (not from you!) so this means you’ll need to convince other people with a website to give you a shoutout and link to you

The words that link to you count too. They’re called the anchor text. So in the example link, the anchor text would be “this is an example link.” And as it links from Teemill blog to Rapanui, it’s a backlink for Rapanui – from this blog.

Furthermore, the website that links to you will be taken into account. Think of it holistically, as if that website is a person endorsing you. Are they trustworthy, respected and relevant? (A winner of Crufts endorsing your dog t-shirts would score well, a bank robber would not).

A good backlink has the following attributes:

  • From a trusted, quality website
  • From a website that is relevant to your products
  • A genuine endorsement in a write up, article or blog
  • Contains anchor text words that are relevant.

Ads, social media accounts, paid links, poor quality links or loads of the same spammy links will only harm your Search Engine Ranking Positions (SERPs).

So how do we build backlinks?

There are loads of articles out there online about building great quality backlinks. Techniques range from investing in viral videos to infographics, PR to just plain old asking for a link.

The thing is, it’s not about quantity. It’s about quality. One link from the BBC would do more for your search engine reputation than a year of spamming message boards.

Our advice is to start with a quality press release and get news and media sites talking about you. You can read up on the blog about how to write a press release. Remember to add a quality link back to your site inside your press release!

Once you’ve built your press release and sent it to some reporters, you won’t see change the same day.

SEO is a mixture of quality, trust an relevant words – so naming your products and writing great quality descriptions using words that are relevant to what your customers might be searching for is important.

The rankings take time to brew – often months. ¬†Stick to your link building strategy, even if you build one quality link a day, you’ll start getting some organic traffic.

Remember, backlinks mean free daily traffic from people who are looking at buying your stuff. It’s worth it.

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